![]() ![]() Those didn’t fit with the overall theme present in the others and weren’t as valuable to the audience. And, depending on your audience’s familiarity with what your product actually does, you might need to add in a little introductory text like we discussed earlier. We’ll talk about those in a moment.) Obviously you’d want to expand on these points with more supporting information before your project really gets going. Your company is committed to the user experienceĪ thesis statement like “Our company’s product is a user-friendly solution to help people like you save time” represents the connection of the facts presented above.Your company plans to launch a new product in the next year.Users report 99.8% satisfaction with your product.Some facts you think you want to include: In this case, your infographic is targeted at potential customers. Struggling with a thesis statement? Think about who will be reading your infographic, and try reverse-engineering a thesis statement based on specific information you want that audience to know. (If you decide to work with Lemonly on your infographic, our content team will be happy to help you with this part!) That’s great! Now let’s get this project on the straight and narrow. Let’s say you want an infographic about your company. However, if I was creating an infographic about the detailed anatomy and physiology of the red panda, my audience would be much different and probably wouldn’t need the same context as an audience interested in the adorable factor. Thesis statement: Red pandas are adorable.Ĭontext: The red panda is a small mammal, a distant cousin of the raccoon, found in the Himalayas. ![]() After all, it’s easier to convince someone to share your opinion about something if they know a bit about the subject to start with. When I actually write the copy for my infographic, I’d probably include an introductory sentence or two, just in case some viewers have somehow gone their whole miserable lives with no awareness of this fascinating creature. ![]() I don’t need to tell my audience about the red panda’s diet or average lifespan because food and survival aren’t particularly adorable. Choosing not to include certain points in my infographic doesn’t mean they aren’t interesting and/or important – it only means they don’t support my overall story. Look, obviously I’m very into red pandas, so I consider most facts about them interesting and important. Wrap their tails around themselves like a blanket when they’re coldĮach piece of supporting information relates back to a subheader which relates directly to my thesis statement.Cute facial expressions, including sticking their tongues out.Big head with small face and pointy ears.Striking rust-colored coat that’s furry as heck.Thesis statement: Red pandas are adorable. It’s just like when your middle school English teacher had you outline your essay. Since I know what I want my audience to take away, I know what kind of facts to include. So, my infographic will argue that red pandas are adorable. When you try to cram too much information into an infographic, you could end up putting constraints on the design and losing your audience entirely. Simply put, infographics are meant to share information in an engaging and digestible format. You might wonder why my infographic can’t explain how adorable they are AND why they’re endangered AND their adaptations. I could use an infographic to explain why red pandas are endangered or show viewers the various adaptations red pandas have – but I’d rather use it to assert my firm belief that red pandas are adorable. I’ll say I’m writing an infographic about red pandas. By that, I mean your infographic should get straight to the point by covering a narrow topic. When it comes to infographics, follow the straight and narrow path. ![]()
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